Saturday, December 19, 2009

Why do they say aqua and parfum on labels instead of water and perfume?

Marketing ploy, to give you the impression they are French.Why do they say aqua and parfum on labels instead of water and perfume?
These names are required for sale in the European Union. The words Water %26amp; Fragrance (not Perfume) are permitted for use for products sold in the US. Usually, a label should say something like water(aqua), fragrance(parfum), etc. if it is intended for sale both in the US and in Europe.





To confound the issue, products sold in Canada must have French as well. This works for ';parfum'; but water is supposed to be shown as ';water/aqua/eau';.





If you look at cosmetic and toiletry labels carefully, you'll see, on those that are labeled correctly so that the same package is valid for sale in the US, Canada and Europe, several instances where an English word is followed by a (usually parenthetical) Latin word.Why do they say aqua and parfum on labels instead of water and perfume?
It is because the french created the best perfumes in the world at one point and they made it mainstream..the Egyptians invented it though...the french just perfected it.


Read history of perfume here...


http://thehistoryof.net/the-history-of-p鈥?/a>
Parce que, c'est Francais (Because it is French). The language of most of the 'Parfum' and 'Eau de Cologne' ('Eau' (water) not usually 'Aqua' in French), businesses and it sounds highly chic).
french





answer my question! :) http://answers.yahoo.com/question/index;鈥?/a>
i believe aqua is spanish for water
Basically, it makes it sound fancier.
'cos the going rate for water is free, but aqua is REALLY expensive, I hear.
Because we are stupid and buy things if they sound exotic... yes you've got it its those add men selling us a some scented oil in alcohol plus water but it sound much better in french. Do the french add men use english?
toilet water just doesn't sound right does it?
cos people wont pay so much money for just water and perfume

No comments:

Post a Comment